talatyaq

Bringing you regular rage against the patriarchy, drenched in sarcasm and capslocks #FEMINISTFRIDAY

Archive for the month “July, 2014”

10 minutes (well 9 and a half)

So this is a bit of a cop out for a feminist Friday – but I am going to pretend that it counts. 

A few weeks ago I had the opportunity to give a Tedx Talk. Now, when this first came about I, in an absent minded manner (with the support of an over enthusiastic friend) say yes, that sounds like a great idea. However, on the morning of it was a less great idea, particularly when I felt myself folding into the foetal position when someone said “mic check on stage”. It was a fascinating experience though, despite causing me the fear along with nausea. It was interesting to be giving a talk to people who are there for a whole host of reasons not necessarily because feminism was somewhere on the agenda. It was a day where feminism was spoken about along with sport, maths, health and corporate communications…pretty diverse. But also exactly where feminism should be – talking to people who aren’t necessarily already on board. I was on stage near the end of the day (so essentially rocked back and forth, back stage for about 7 hours (the volunteers kept checking up on me, pretty sure one had the ambulance on speed dial, bless him). But the warm welcome, the nodding of the heads of the women in the room who knew exactly what I was talking about and the pensive faces of the men, who knew this was important and wanted to listen. That’s worth all the nervousness (I mean, I’m not doing it any time again soon, but worth it…)

You can watch it here; 

In summary; it is the journey of a woman from birth to adulthood and the sexist hurdles she is forced to climb. 

It went online two days ago and it took one hour before a misogynistic troll decided that it was “feminist hate”, that I was a t*at, that feminists are man haters who should shut up and die, that men have problems too (cause I must have subliminally said “by talking about women’s rights, it means men shouldn’t have any-there’s not enough to go round)…and so followed the rest…beautifully illustrating patriarchy and, well making my point for me. Thanks trolling pals. You must have such a delightful life to be so easily rattled and so insecure by women standing up for themselves.

I particularly like the one that said “I’m siting back and watching feminism die with popcorn”. Oh yee of little faith, I’m not going anywhere, nor are any of my feminist sisterhood, dear little delusional women hater – We’re just getting started. If you do a little reading (try not to strain yourself) you’ll find most people are actually talking about a feminist resurgence, that’s right, I can only presume it’s the stuff of your nightmares, I guess it’ll be me sitting with the popcorn first. 

Thank you for reigniting my love of feminism and thank you for being so beyond the point of rationality that you are in fact almost a parody of misogyny. 

The story I tell includes pinkification of girls, street harassment, violence against women, victim blaming, media objectification, women in science, the pay gap and more. If you care about these issues like I do, get involved with those trying to change things:

Everyday Sexism

The Women’s Room

Everyday Victim Blaming

No More Page 3

Object

Let Toys Be Toys

End Online Misogyny 

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We love feminism…now that it sells?

It’s the start of the summer holidays and whilst parent are putting together their plans for their kids now that there is no school and childcare is unavailable or ridiculously expensive (thought I’d drop that in there), I, as the dedicated Aunty that I am, have put together a spreadsheet of feminist lessons for summer. That cheer you hear in the background – That’s all my nieces. Fact.

The reason for having these discussions with my nieces is simply because nobody did it with me, and that had consequences. We are in a society where whilst we can be pleased with the progress we are making, much of this progress comes with a caveat of sexism – think the invention of twitter and consequential creation of trolls. We are in the juxtaposition of having more awareness of the issue, yet the issue of sexism increasing and evolving. The consequence being the normalisation of inequality.

Some of this juxtaposition can be seen in a little video that has been doing the social media rounds. Now I got through the first minute and I immediatelty thought – This is brilliant, this is exactly the problem, let’s talk to girls and boys about it. The video has young girls, young boys, men and women talking about what “like a girl” means, pointing out that we are using a word to describe 52% of the population as an insult. The last woman says “Why can’t run like a girl also mean win the race! AMAZING Right?!

yeah… but then my heart sinks because it’s to make you buy something. It’s not a public service announcement, it’s not just because it’s something that needs to be said. It’s to encourage you to buy Always sanitary towels. Sigh. feminist killjoy

You see, my problem isn’t with the product, perhaps it’s not even the fact that a feminist theme is being utilized to make you buy something (no, I lie, it is this, this pisses me off), it’s with the cognitive dissonance of using a feminist narrative alongside a painfully stereotypical marketing strategy.

Here’s a previous Always Ad which tells us “Even though it’s your period, you should still feel beautiful. Now this beauty doesn’t come from the inside, there are lipsticks and power brushes flying around. Because beauty means make up – just like a girl?

Here’s another which tells us that daily panty liners are “like a moisturizer, like lacy undies, like make up and like a dress” Just like a girl?

I don’t always want to be the kill joy. You know like that “friend” who you never invite to nights out, but somehow ends up there, and tell you the story of how wrong everything is around you? (I’m not that bad.) but the reality is,  if this is a direction Always and other retailers want to go in, GREAT, do it. but you’re going to have to leave the casual sexism behind. You cannot “rewrite the rules” whilst simultaneously endorsing patriarchy’s rules of women and advertising.

It’s similar to the way I feel about Dove and their “real beauty” campaign, which says hear us with out empowering message “women come in all shapes and sizes, young and old – that’s great and should be celebrated” *quiet voice* also buy our skin smoothing, wrinkle reducing, hair changing products…”

So maybe some PR geniuses have figured out that selling things by making women feel like crap isn’t working. GOOD, it’s shit, stop  doing it. But there’s a lot more to PR than an advert of the month – there’s an ethos – please re-write the rules to that, make it something I would happily say is “just like a girl”.

Now, I’m off to tell some kids santa isn’t real, the tooth fairy is their parent, and that the ending to Toy Story is a lie – all of your toys end up in that giant inferno. Feminist Kill Joy OUT.

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